屈臣氏服务科学.docVIP

目录 摘要................................................................2 一、屈臣氏服务经营理念..............................................3（一）经营理念......................................................4 （二）服务理念......................................................5 1.优质服务......................................................5 2.顾客满意......................................................5 3.人员形象......................................................5 二、屈臣氏服务营销组合战略..........................................6 （一）产品策略......................................................6 （二）价格策略....................