汽车服务行业存在问题及策略 马彪.docVIP

黄河交通学院 毕 业 论 文 论文题目：汽车服务行业存在的问题及策略 所属系别 专业班级 姓名 学号 指导教师 撰写日期 2014 年 11 月 摘 要 汽车服务业有很大的发展空间，近年来，我国汽车服务业发展迅速，但是其发展现状与国外相比仍有较大差距。建立标准化体系无论对汽车服务业还是对汽车行业来说，都能够起着促进服务业或汽车业健康发展的作用。汽车服务业向多元化发展、网络化经营是必然趋势，连锁将成为未来汽车产业的一大主体。随着汽车行业的逐步发展，汽车服务业越来越受到人们的重视。其中世界贸易组织认为，服务业的本质特征在于其提供的产品的不可储存性。汽车服务业则是在汽车产业价值链中连接生产和消费的支持性的、基础性的业务及这些业务的延伸业务。汽车服务业包括汽车售前、售中、售后三方面的服务以市场为导向，多元化，连锁化，信息化，追求更高的价值；以顾客为，Abstract Automotive service industry has great development space, in recent years, the development of Chinas automobile service industry rapidly, but its development status compared with foreign countries there are still large gaps between the. The establishment of the standard system regardless of the automobile service industry or the automotive industry, can play to promote the healthy development of the service industry or the automotive industry action. The development of automobile service industry, to the diversification of network management is the inevitable trend, the chain will become a main body of the future of the automobile industry. With the gradual development of the automotive industry, the automotive service industry has been paid more and more attention. The World Trade Organization believes that nature, the characteristics of the service industry is the products can not be stored. Automotive service industry is the extension of business support in the automobile industry value chain between production and consumption, the basic business and the business. Automotive service industry including pre-sale, sale, after sale of car of the three services, according to the service object and content to the automotive service industry is divided into automobile marketing, automobile repair and maintenance, car decoration and beauty, automobile credit, car insurance, second-hand transactions and recovery, automobile driving training, according to the understanding of the information and data this paper will, for a more detailed analysis on the development of automobile service