chapter8黑大跨文化教学课件.ppt

大学英语跨文化交际 Chapter 8 Cultural influences on Contexts Idioms Learning objectives : In this chapter, students will learn how to: perceive the relationship between context and communication. Describe different views towards various contexts in different cultures. Understand the management concept and behavioral modes of business context. Summarize the different roles and behavioral patterns of educational context. Evaluate the different attitudes and conversational structures of health care context. Lead-in case:  How Do Students Learn? Communication is influenced by external environment: all human interaction is influenced to some degree by the social, physical, and cultural settings in which it occurs. This is known as the communication context. Three basic assumptions about human communication: Communication is rule governed Contexts specify the appropriate rules Rules are cultural diverse Communication is rule governed People expect culturally determined patterns of behavior or rules to govern their interactions Contexts specify the appropriate rules Contexts as a classroom, bank, church, hospital, courtroom, wedding, or funeral determine which communication rules apply Rules are culturally diverse Culture’s Influence on the Business Context Management Business Etiquette Norms Culture’s Influence on the Business Context Business negotiation is intertwined with cultural exchange. This really is due to globalization, which is a result of growth in U.S. and foreign multina-tional industries since the 1960s. Management “Management” can be viewed differently from culture to culture. 1. Management In China 2.Management in the United States 3. Management in Germany 4. Management in Japan 5.Management in France 6.Management in Mexico and Latin America 1.Management In China Chinese business values emphasize kinship, interpersonal connecti