Watsons屈臣氏的成功之路.ppt

Logos: Happy Beauty Health in companys shelf, the cash desk and the shopping bag will have some such as “the heart”, “the lip”, “the smiling face” and so on lovable label, for human by warm, happy, interesting feeling. Happy health Specialty ? Care ?medication From a small pharmacy to big brand ???? Beauty Only @ Watsons Brand value --- Private brand its Private brand product, because might the quality and the good performance-to-price ratio has won the consumer to Watsons more approvals and the trust. Marketing Mix Product: people Younger and female Place (channel) promotion Bind Sell Buy One Get One Free Up to X% off Free gives Conclusion Care consumers, sells what them want, recommends them to be interested, the detail place achieves perfectly. Stands in the fashionable front, innovates unceasingly, and develops the potential market. Specialized, sympathizes, highly effective, quickly. In the future market development, will choose the variation competition as far as possible with the similar competitor, humanist, will support the public utility, and will set up the good social image for the brand and the enterprise. Thank you for your attention * Success of Watsons Your personal store bring special and different brands of products to sell and let young customers be interested in these product. As the global biggest health care and the cosmetology product retail merchant and the perfume and cosmetics retail merchants one *