报刊标题.pptVIP

新闻标题介绍 Headline 标题的作用 标题是新闻的“眼睛”。它是新闻内容的高度概括，寥寥数字就点出新闻中最具价值的内容，具有画龙点睛的作用。 “题好文一半”(A good headline is half the story.) 提示新闻内容 评价新闻事实 吸引读者注意 美化版面形式 标题的类型 短语标题（phrasal headline) 简短精悍，表达有力，多出现在杂志或一些软新闻报道中。 如：Media Reform (Beijing Review, Nov,27,2003) 二. 句式标题 由一句完整的句子组成。 （1）陈述式标题 （statement headline) 如： On War’s First Day, States Act to Reduce Threat of Terrorism (The New York Times, March 21,2003) （2）疑问式标题 (question headline) 如：Oil price to rise? Murder on campus: cant it be averted? （3）引语式标题（quotation headline) 如: “We won’t quit” 新闻标题的语法特征 省略 时态 1. 省略 标题往往只标实义词而省略虚词。 (1) 冠词a和the 在标题中经常被省略。如: Heart of Forbidden City to have facelift ＝ The heart of the Forbidden City is going to have a facelift. Officials punished for pollution in famous lake ＝ The officials were punished for the pollution in the famous lake． “the” 几乎从未出现在标题中。但“a”有时会出现在标题中。比如:A ton of ancient coin unearthed in Shaanxi. 1.省略 (2) 其次是动词“to be”、介词、连词、助动词和代词的省略，有时连实义词甚至主句也省略，但以不影响理解为前提。例如： Air conditioning giant opens Beijing flagship store ＝ Air conditioning giant opens its Beijing flagship store First helicopter route to go into operation ＝ First helicopter route is to go into operation． Alaskan Oil for Japan? = Will There Be Alaskan Oil for Japan? 1.省略 (3) “and”常被逗号所取代，如： Hotel, restaurant asked to pay for background music = Hotel and restaurant asked to pay for background music (4) 动词to be有时被冒号取代， 如： Chinese cooks: masters at turning a turnip into a flower Chinese cooks (are) masters at turning a turnip into a flower (5) 动词say, said用冒号或引号代替，如： Buffett: US economy on the brink of upturn =Buffett (said)( that ) US economy on the brink of upturn 2.时态 动词表示一种动态,新闻标题在浓缩新闻内容时,如能恰到好处地用上一个动词,就能增色不少,给人以形象生动、跃然纸上的感觉。如Attack hits US Financial sector,too．远比Attack in US Financial sector,too．具体而达意。 但由于新闻标题必须言简意赅,不可能采用英语的完整时态形式来浓缩新闻事实。因此，