绿春县某某茶场茶叶加工设备更新改造项目立项投资申请可研报告.doc

目 录 第一章 总 论····································5 1.1项目背景··································5 1.1.1项目名称································6 1.1.2项目主管单位····························6 1.1.3项目承办单位概况························6 1.1.4可行性研究报告编制的依据················8 1.1.5项目建设的目的及意义····················9 1.2项目概况··································9 1.2.1项目实施地点····························9 1.2.2建设规模及目标·························10 1.2.3项目运作模式···························10 1.2.4项目投入总资金及效益情况···············10 1.2.5主要经济技术指标·······················11 1.2.6建议···································14 第二章 市场预测·································14 2.1茶叶市场供需现状··························14 2.2产品市场竞争力分析························15 2.3产品市场的定位····························15 2.4营销策略··································16 2.4.1建立营销体系····························16 2.4.2实施品牌战略····························16 第三章 建设规模与产品方案·······················17 3.1项目建设的指导思想························17 3.2建设规模及内容····························17 3.2.1原料基地技术改造·······················17 3.2.2扩建厂房·······························17 3.2.3设备购置································17 3.3产品方案·································17 3.3.1产品类型································17 3.3.2产品目标································18 第四章 项目区条件分析···························18 4.1自然条件··································18 4.2政策条件··································18 4.3基础设施条件······························19 4.4环境条件··································19 4.5项目区基本情况····························19 4.6资源条件··································20 4.6环境保护条件······························20 4.7组织机构及人力资源配置····················20 第五章 项目建设方案····························21 5.1原料基地改造方案··························21 5.1.1土壤改良································21 5.1.2茶叶施肥································21 5.1.3病虫草害防治····························22 5.2茶叶加工厂房扩建方案······················23 5.2.1设计原则································23 5.2.2设计中采用的主要技术标准················23 5.2.3扩建厂房设计方案························23 5