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Agenda Opportunity analysis How customers think about VoIP-Phone? Wireless terminals analysis Future trend A real opportunity? Can it compete? Can it win? Can Wi-Fi VoIP phone compete with Mobile phone? mobility – highly depends on services readiness– become a territory based business devices– price band, battery life, user interface, auto-swap services quality –through what network? infrastructure and back end support user behaviors TCO—ROI Can it win? Key success factors Business model Telecom—VoIP’s threaten is real but not fatal issue Mobile operators – VoIP via Wi-Fi-UMTS-Wi-Max Devices maker-- wifi sp / dual mode phone / pure VoIP phone Web services providers– Will it become a revolution within 2 years? How customers think about Wi-Fi VoIP-Phone? Currently, what kind of customer chose VoIP phone? Current limitation -- TW Mobile phone (all) Price-Band analysis devices analysis Is Wi-Fi feature really important to customers? Skype on Smart Phone / PPCPhone Microsoft VoIP scenarios Communicator scenario Secure and federated IM via Live Communications Server 2005 Supports VoIP calling VoIP Components What Wi-Fi VoIP bring to us? IMTV隨選隨看出國也知家鄉事 Convergence is Creating New DemandsEmergence of the “Service Network” * 無線網路電話(Wirless-VoIP)應用發展趨勢 Dopod International Corp., Bill Lee Marketing Director / Product Solution Marketing Division Dopod International Business model—winners and losers Winners – Losers -- Others -- Benefits / Impacts to end users Good -- Cost Saving / Value added services Bad -- user behaviors change / inconvenience services Devices – advantage and limitation Breakthrough – usability / better C/P ratio / more choices Limitation – Battery life / auto-switch / service provider Cost saving] Easy to use For cost saving Generic users ID / user experience 2-3% Willing to accept Convergence devices Business Traveler (enterprise)
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