富士特和田玉电子商务网站规划半稿.docVIP

富士特和田玉电子商务网站规划 摘要 互联网正在改变整个商业社会，新的商业模式与经营模式不断涌现。全球化时代，世界变平了、变小了、变快了。传统企业也必须利用互联网，使自己的企业变得更平、更快。全国560万家企业（合乡镇企业）中、上网企业所占比例不足％，并且集中分布在北京、广州、上海等几个大城市。上网企业少，浏览客户就少，网络给企业创造的效益就减缓，从而形成恶性循环。大部分上网企业的网络营销仅仅停留在网络广告和促销上，而且也只是将厂名、品名、地址、电话挂在网上而且，很少有企业拥有自己独立的域名网址，开展其他网络营销活动的更是寥寥无几。网络对企业的巨大优势与潜力远远没有被挖掘。在线购物的经验表明如果网上公司可以为顾客提供品种齐全的商品﹑折扣以及灵活的条件、可靠的安全性和友好的界面，那么在线购物者一般不会强求一定要购买某种名牌商品。电子商务为公司或企业提供了一种可以全面展示其产品和服务的品种和数量的虚拟空间，起到提高企业知名度和商业信誉的作用。 电子商务使企业在网络上的长期广告成本低于其他媒体，对于在顾客的影响力逐步赶超报纸、电视、广播等传统媒体。随着电子商务活动范围的扩大，电子商务的广告效应将不断增强。bstract The Internet is changing the whole commercial society, new business mode and management mode are constantly emerging. In the age of globalization, the world flat, smaller, variable is fast. The traditional enterprise must also use the Internet, make oneself of the enterprise become more flat, faster. The countrys 560 companies ($township and village enterprises), Internet enterprise proportion of less than 1.5%, and the concentration distribution in Beijing, guangzhou, Shanghai and so on several big cities. The Internet enterprise less, browse the customer is little, the network to the enterprise to create benefit will slow down, thus forming a vicious circle. But at present, most of the Internet enterprise network marketing only stay in the network advertising and promotion, but also only will name, name, address, telephone hanged on the net and, there is very few enterprises have their own domain name web site, to carry out other network marketing activity is very few. Network to enterprises great advantages and potential far has not been mining. In this paper, the current domestic hetian jade market macroscopic environment, product target customers and competitive environment in three aspects: a brief analysis. At the same time, the electronic commerce development and current application of a brief understanding. The research in Fuji for brand of hetian jade enterprise electronic commerce planning scheme. The network shopping market growing, especially B2C