INTERNATIONAL MARKETING.ppt

INTERNATIONAL MARKETING School of international business Taught by chen-lili What’s your hope for this course? Course outline Objective : this International Marketing course was develop to provide students with background for making marketing decision in the international business environment and to develop their capacity to assess and solve international marketing problems. This course will provide a basis for evaluating opportunities existing in the international markets and learning how to write a marketing plan. Through lecture, discussion, and research, students will develop t