北京体育文化创意产业研究.pdfVIP

第 17 卷第 6 期 体 育 学 刊 Vol.17 No.6 2010 年 6 月 Journal of Physical Education J u n . 2 0 1 0 北 京 体 育 文 化 创 意 产 业 研 究 1 2 尹博 ，冯霞 5 （1.中国社会科学院 社会学所，北京 100732 ；2.北京联合大学 应用文理学院新闻传播系，北京 100191 ） 摘 要：对北京体育文化创意产业发展现状进行分析，指出当前北京体育文化创意产业建设 主要集中在以奥运为主题的体育旅游、体育产业集聚区域发展、体育品牌赛事建设等方面，存在 体育文化创意产业人才缺乏、体育文化消费总量过低、体育文化创意产业规模尚未形成、体育产 业与相关产业结合力度不够等主要问题。从城市与产业发展的关系角度提出发展北京体育文化创 意产业的建议。 关 键 词：体育经济；创意产业；体育文化；北京 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2010)06-0021-04 Study of the sport cultural creative idea industry in Beijing 1 2 YIN Bo ，FENG Xia （1.Institute of Social Science，Chinese Academy of Social Science，Beijing 100732 ，China ； 2.School of Arts and Sciences ，Beijing Union University ，Beijing 100191 ，China ） Abstract: The authors analyzed the current state of the development of the sport cultural creative idea industry in Bei- jing, and pointed out that currently the construction of the sport cultural creative idea industry in Beijing mainly fo- cused on such 4 aspects as sports tourism that bases its theme on the Olympic Games, the development of sport indus- try dense areas, the construction of games sponsored by sports brands, and the booming of creative ideas for leisure sports entertainment together with the experiencing economy, having such major problems as the lack of professionals for the sports cultural creative idea industry, the total volume of sport cultural consumption being too low; the scale of the sport cultural creative idea industry hav