标准书号68 69 308 06896 Unit 5 Marketing.pptVIP

商务英语阅读 作者：李树红 Unit 5 Marketing Background Information Key to exercises Marketing Marketing Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services. Marketing Marketing Acquiring Developing or procuring the right goods or services based on