THE WEEK THAT WASWEEK 9.ppt

THE WEEK THAT WASWEEK 9 PEAK FOR THE WEEK COMMENCING 26th February 2012 (WEEK 9) PUT declines were evident again this week across all key trading demographics. AP 18-39 and AP 18-49 experienced the highest loss of 4% with AP5+ down 3% with AP 25-54 had the smallest decline of -2% YOY. Tuesday, Wednesday and Thursday nights all experienced PUT growth YOY, with Thursday night recording the highest lift of 10% against AP 5+. Source: Nielsen TAM. TVNZ Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49 TV ONE HIGHLIGHTS AP 25-54 For Week