农村连锁超市物流配送研究__毕业论文.docVIP

农村连锁超市物流配送研究 摘要：由于政府的支持和农村经济的发展，农村连锁超市迅速发展，然而分散经营、物流水平却限制了农村连锁超市的发展速度。伴随着农村连锁超市规模的扩大和农民消费需求的增加，为了更好地发展必须采用连锁经营和统一的物流配送。连锁经营将产生规模效应、品牌效应等优势，统一的物流配送可以降低运输成本，增强连锁经营的竞争力。 本文正是基于以上背景， 首先介绍 农村连锁超市物流配送模式，其次提出农村连锁超市物流配送现状存在的问题，最后通过数据分析，结合具体案例给出农村连锁超市物流配送策略选择。论文进而结合物流的现状，给出了农村连锁经营超市的物流配送解决方案，进一步分析得出了农村连锁超市无论要进行连锁经营还是要进行统一配送，迫切需要城市有实力的连锁零售企业向农村发展，建立连锁经营实行统一配送。 关键词：农村连锁超市；物流；配送；体系 Abstract Owing to the support of the government and the development of rural economy, Rural supermarket chain has developed rapidly in the counties. However, it is restricted by the decentralized management and its logistics level. With the expansion of the rural supermarket chain and the increasing consumption demand of the farmers, In order to accelerate the development of the rural supermarket chain, according to the chain operation theory, it is necessary to carry out chain operation and unified distribution. The chain operation has more advantages, such as scale effect, brand effect etc, the unified distribution will reduce transportation cost and strengthen the competitiveness of the the rural supermarket chain. Based on the background above, this thesis just take logistics distribution and its algorithm of the rural county of the supermarket chain as subject, study and explore these problems， the best choice, the analysis and choice of the algorithms of logistics distribution, the model-saving algorithm and its improvement of vehicle routing problem. etc. Key words：rural chain supermarket; logistics ;distribution 目录 农村连锁超市物流配送研究 1 Abstract 2 引言 3 一、农村连锁超市概述 4 1.1连锁超市配送的内容 4 1.2农村连锁经营的定义与本质 4 1.2农村连锁经营的基本特征 5 1.3农村连锁经营超市物流配送的作用 6 二、农村连锁超市物流配送分析 8 2.1我国连锁超市物流配送模式 8 2.2农村连锁超市的配送特色 9 2.2农村连锁超市物流配送的现状 10 2.3农村连锁超市物流配送的问题 12 2.4建立农村连锁经营超市的必要性 13 三、农村连锁超市物流配送策略分析 15 3.1农村连锁超市物流配送策略 15 3.2农村连锁经营超市物流配送的解决方案 20 总结 24 参考文献 25 引言 农村连锁超市的建设不仅激活了农村消费市场，而且成为新农村建设当中的亮点工程，是一项农民得实惠、企业得市场、政府得民心的德政工程，是推进农村现代流通体系建设的有效途径，而且这样的农村连锁超市建设，在很大程度上促进了农村现代化。现代农村具有了现代商业的气氛和消费环境，并可以制止和阻断一