毕设说明书---济南市城市科技创新形象设计.docVIP

毕业设计 题 目 学 院 专 业 班 级 学 生 学 号 指导教师 二〇一一年月日摘 要 城市是人类文明发展的产物，是人的聚集。作为国家、政府、社会运作的轴心，健康良好的城市形象的塑造显得尤为重要。科技创新，是现代化城市建设的重要战略。城市科技创新形象CIS设计是设计借鉴、利用企业CIS理论对城市科技创新形象资源的提炼和概括。 本文简单阐述了城市科技创新形象CIS，介绍其设计原则及趋势。并分析了国内外典型城市的形象标志。 本文的设计对象是山东省省会济南，它拥有丰富的文化形象资源，其科技创新产业的良性发展对于带动山东省周边城市发展具有重要作用。因此济南市城市CIS科技创新形象设计对于促进济南市发展有着重要战略价值。 经过前期相关内容研究和设计调研，设计调研，消化整合济南市城市科技创新形象相关理念和资源，寻找与城市VI设计结合点，进入开始设计阶段，修改设计，最后设计出较为完善的城市科技创新形象视觉识别系统。 关键词：济南；科技创新；城市形象；CIS ABSTRACT City is product of the development of human civilization, is the congregation of people. As the axis of the state, government and social functioning, a health, high-quality image of city is very important. Scientific and technical innovation is an important strategy of modern urban construction. Using the corporate identity system (CIS), the CIS Design extracted and summarized the resources of city scientific and technical innovation. This paper briefly discusses the CIS Design of city scientific and technical innovation, introduce its principles and trends. We also analyzes the image identity of the typical city both here and abroad. We study Jinan, the capital city of Shangdong Province. Jinan has rich cultural image resources, its sound development of scientific and technological innovation play an important role to promote the development of the surrounding cities. Therefore, the CIS design of Jinan city has a significant strategic value for its own development. Through preliminary related content and design research, we integrate the related concepts and resources of city scientific and technical innovation of Jinan city. With the city VI design, we start beginning design section, modify the design, finally we get a more comprehensive image identity system of city scientific and technical innovation. Key words：Jinan；science and technology innovation；city image；CIS 摘 要 I ABS