毕业设计（论文）-微型企业利用微信平台营销研究.docVIP

毕 业 设 计(论文) 题 目 微型企业利用微信平台营销研究 系 别 经济管理系 专业班级 信息管理与信息系统10K1 学生姓名 靳宝 指导教师 张学斌 二○一四年六月摘 要 随着近几年来智能手机和WIFI的发展和普及，微信已经成为企业营销中的重要工具。继微博营销后，微信营销凭借其精准的目标定位和很强的粘性成为企业营销中的宠儿。 通过微信公众平台，企业可以打造一个微信的公众号，实现和特定群体的文字、图片、语音的全方位沟通、互动。微信营销时代的到来，不少企业争先恐后的打造自身企业的微信营销平台，始注重微信公众平台的开发与利用，期望实现企业营销产品、扩大知名度的目的。微型企业的微信公众平台应该如何去运营，应该注重哪些事情、避免哪些误区，成为当前企业进行微信营销过程中亟需关注的问题。 本文就目前微型企业运营微信平台的过程营销的模式和他的优缺点和其使用的范围进行了讨论，并且对微信营销中存在的问题进行分析，认为企业在进行微信营销时要注意推送信息频率的适度性、推送信息内容的可读性、微信客服服务的可亲性以及客户管理系统的科学性。最后为微型企业运营微信公众平台提供一些参考和建议。 关键词：微信；企业；公众平台；营销；策略 The research of marketing for miniature enterprise on wechat platform Abstract In recent years the development and popularization of micro-channel marketing has become an important tool. , Following the microblogging marketing, micro-channel marketing, with its precise target location and a strong adhesive to become the darling of corporate marketing. Through micro-channel public platform, companies can create a micro-channel public number to achieve all-round communication and text specific groups, pictures, audio, interactive. The arrival of the era of micro-channel marketing, many companies scrambling to build up their own micro-channel marketing platform for the enterprise, before focusing on the development and use of micro-channel public platform to achieve desired business marketing products, expanding the visibility purposes. The micro-channel micro-enterprises should be how to operate a public platform, should focus on what matters, what to avoid misunderstanding, the issue becomes the current micro-channel enterprise marketing process urgent attention.In this paper, the current micro-enterprises operating micro-channel platform process marketing model and his strengths and weaknesses and the scope of its use are discussed, and on the micro-channel marketing problems in the analysis that should pay attention to push information frequency enterprises in micro-channel marketing when moderate resistance, push content readability, amiable na