Flash Demo for Our Global Bank Demo Release 2.docVIP

Flash Demo for Our Global Bank Demo Release 2 Script Section One: Why Globalization? (1)If the real promise of the Internet is boundary-less, border-less communication, then the value will be realized through frictionless Global eCommerce. The first thing to run a global e-business is a language sensitive and culturally savvy storefront. The early adopters of global e-business strategy have seen the payoff from localizing their Internet presence: (2)Visitors linger twice as long as they do at English-only URL’s. (3)Business users are three times more likely to buy when addressed in their own languages. (4)Customer service costs drop when instructions are displayed in the user’s native language. (5)However, globalization is not simply translating the current e-business application to multiple languages to serve customers from various cultural background. A merely localized web site architecture will visibly increase the cost of design, implementation and maintenance. If the e-business website is also expected to support wireless and voice access, it’ll become even more complicated. (6)As a leading giant of global e-business, IBM takes the necessary steps to address its customers requirements for global e-business. (7)Following the IBM e-business patterns, the Globalization Certification Laboratory in IBM Shanghai has finished quite a few globalized e-business websites. The pilot case we finished recently, Our Global Bank Demo, is a globalized e-business application providing services in 12 languages and supporting three access devices --PC, WAP phone, and voice over telephone. (8)Now let’s take a look at the globalization features of Our Global Bank Demo and the products and technology adopted in this demo. Section Two: G11N Feature (9)Our Global Bank Demo is provided with many globalization features. (10)It serves the customers in 12 languages. (11)In the registration page, the name, address, telephone format and honorifics conform to the user’s native conventio