河南作为一个文化大省.docVIP

河南作为一个文化大省，有着深刻的文化底蕴和丰富的历史文化旅游资源。本文采用文献法和访谈法深入了解河南历史文化旅游的发展，从河南历史文化旅游资源的开发规模、历史文化旅游景区基础设施的建设等方面全面论述了河南省历史文化旅游发展的现状。在充分把握河南历史文化发展现状的基础上，本文采用定性分析与定量分析相结合，以定性分析为主，注重相关资料查阅的方法分析了河南历史文化旅游存在的诸如历史文化旅游地娱乐性服务设施不够健全、整体品牌营销观念不强等问题，并分析了河南历史文化旅游资源丰富，地理位置优越等四个有利性条件，在研究分析了上述的问题之后，结合河南历史文化旅游发展的特点，有针对性的提出了提升河南历史文化旅游品牌的途径，譬如完善文化旅游地的娱乐性服务设施、规范经营秩序，完善法律法规等。本文的创新点在于突出提升以四大古都为中心的历史文化旅游整体宣传、开发以体验型和参与型为重点的旅游产品。希望在这方面的重点分析能为河南历史文化旅游的发展提供可参考性意见。 关键词：历史文化旅游；河南；品牌建设；四大古都 Abstract（马亚丽） Henan as a cultural province has a profound culture and rich historical and cultural tourism resources. This paper adopts literature method and interview method in-depth understanding of the historical and cultural development. Tourism of Henan province, full account of the status of historical and cultural tourism development in Henan Province, from the scale of the development of Henan historical and cultural tourism resources 删去，累赘 , historical and cultural tourist attractions infrastructure construction.（这句话没有谓语，着实不知怎么改）。 Take full advantage of Henan historical and cultural development status on the basis of qualitative analysis and quantitative analysis of the combination of the qualitative analysis, focus on relevant information accessible Henan historical and cultural tourism such as historical and cultural tourism to recreational services， inadequate facilities, the overall concept of brand marketing and other issues and analyze the Henan history, culture and rich tourism resources, location, four favorable conditions in the analysis above, combined with the characteristics of historical and cultural tourism development in Henan , targeted ways to enhance the historical and cultural tourism brand in Henan, for example, to improve the cultural and tourist entertainment facilities, standardize the order of operation, improve refine laws and regulations. The innovation of this paper is to highlight to enhance（删去） the historical and cultural center on the four ancient capitals of the overall tourism promoti