知识共享与社区推广的因素.docVIP

Title：To give or to receive? Factors influencing members’ knowledge sharing and community promotion in professional virtual communities 题目：给予或接受？Abstract Professional virtual communities (PVCs) bring together geographically dispersed, like-minded people to form a network for knowledge exchange. To promote knowledge sharing, it is important to know why individuals choose to give or to receive knowledge with other community members. We identified factors that were considered influential in increasing community knowledge transfer and examined their impact in PVCs. Data collected from 323 members of two communities were used in our structural equation modeling (SEM). The results suggested that norm of reciprocity, interpersonal trust, knowledge sharing self-efficacy, and perceived relative advantage were significant in affecting knowledge sharing behaviors in PVCs. The knowledge contributing and collecting behaviors were positively related to knowledge utilization. Furthermore, while the collecting behavior had a significant effect on community promotion, the influence of contributing behavior on community promotion was limited. 摘要 专业虚拟社区()汇集地理上分散的志同道合的人组成一个知识交流网络。促进知识共享重要的是要知道为什么个人选择与其他社区成员给或接受知识。我们了一些被认为是影响增加社区知识转移和检查他们在pv的影响。从两个社区的323名成员收集的数据用于我们的结构方程模型（SEM）。结果表明互惠规范、人际信任、知识共享和感知自我效能、相对优势是显著影响知识共享在行为。知识贡献和收集行为呈正相关。此外,虽然收集行为社区推广的影响社区推广贡献行为是有限的。 Discussion Our study provided an integrated model examining the influence of both contextual and individual factors on knowledge utilization and community promotion through knowledge sharing .The R2 values show that contextual factors and individual factors account for 40% of the variance in knowledge contributing behavior and 44% of variance in knowledge collecting behavior. Additionally, the knowledge sharing behaviors (contributing and collecting) account for 29% of the variance in knowledge utilization and 39% in community promotion. 讨论 我们的研究提供了一个整合模型，它用于检测关于知识利用和借助知识共享进行社区推广的语境因素和个人因素的影响。R2的值表明，知识贡献行为的44%知识收集行为方差的40