我国会展物流的风险分析及应对策略.docVIP

学校代码：10254 密 级： 论文编号： 上海海事大学 SHANGHAI MARITIME UNIVERSITY 硕 士 学 位 论 文 MASTER DISSERTATION 论文题目：我国会展物流的风险分析及应对策略 学科专业： 企业管理 作者姓名： 王伟 指导教师： 孙玉琴 教授 完成日期： 二O一O年六月 论文独创性声明 本论文是我个人在导师指导下进行的研究工作及取得的研究成果。论文中除了特别加以标注和致谢的地方外，不包含其他人或其他机构已经发表或撰写过的研究成果。其他同志对本研究的启发和所做的贡献均已在论文中作了明确的声明并表示了谢意。 作者签名： 日期： 论文使用授权声明 本人同意上海海事大学有关保留、使用学位论文的规定，即：学校有权保留送交论文复印件，允许论文被查阅和借阅；学校可以上网公布论文的全部或部分内容，可以采用影印、缩印或者其它复制手段保存论文。保密的论文在解密后遵守此规定。 作者签名： 导师签名： 日期： 摘 要 会展物流是随着会展业的产生和发展而出现的物流业的一个分支，在我国的起步较晚，但经过近十年的发展，已经逐步走向专业化、个性化、信息化。在世界经济一体化和全球化的格局下，我国会展业数量、种类和规模不断扩大，会展已成为企业打造品牌影响力的ABSTRACT Exhibition Logistics arises from logistics industry as a branch with the born and the development of exhibition. It has a late start, but after nearly a decade of development, the exhibition logistics enterprises have gradually been going professional, personalized, and information technology. Under the pattern of the world economic integration and globalization, the number, type and scale of Chinas exhibition industry is gradually enlarging, and exhibition has become an influential information platform for building up brand. According to the incomplete statistics：There are about 2.6 million square meters available for the exhibition in China, next to the United States, ranking the second in the world. There are more than 3 500 exhibition companies in our country, and nearly 4,000 exhibitions are held every year, about 10% of total in the world with the rate of increase to 20% each year. China is becoming a large Convention country, and meanwhile, it is playing a very good stimulus in the future for the development of exhibition logistics. Exhibition logistics has s