《the advertising game》课件1（20张PPT）（北师大版必修4）.pptVIP

Unit 11 Lesson 3 The advertising game New words advertise (vt) ~ sth. advertise (vi) ~ for sth. advertisement (n) = ad advertisements (plur.) = ads advertiser 6. approach --- method 7. boom --- rapid increase 8. budget --- plan of how money should be spent 9. classic --- traditional, typical 10.concept --- idea 11.contemporary --- belonging to the present time 12.consist of --- contain 13.suitable --- right for something Main idea The combination of design and new idea. The new and general need