《the advertising game》课件1（20张PPT）（北师大版必修4）.pptVIP

Unit 11 Lesson 3 The advertising game New words advertise (vt) ~ sth. advertise (vi) ~ for sth. advertisement (n) = ad advertisements (plur.) = ads advertiser 6. approach --- method 7. boom --- rapid increase 8. budget --- plan of how money should be spent 9. classic --- traditional, typical 10.concept --- idea 11.contemporary --- belonging to the present time 12.consist of --- contain 13.suitable --- right for something Main idea The combination of design and new idea. The new and general need of modern ad. About classic ad The reason of making people forget the existence of ad. About the public ad. About classic ad The new and general need of modern ad. The combination of design and new idea. The reason of making people forget the existence of ad. About the public ad. Right order Reading for details 1. When does the simplest type of advertisement work? (It works when…) 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? 3. What ideas do today’s advertisers use to make you notice their products? 4. What has the government done during the last decade? 1. It works when we only want to find information about certain products. 2. Because of the advertising boom, people are used to seeing high standards of visual design. 3. They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something. 4. Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. to tell the use of a noun. as subject. after “Be”. after a preposition. A Gerund can be used A Gerund is used to tell the use of a noun. 1. Shanghai Sewing Machine A Gerund is used as a subject. 2. This kind of advertising mi