加工贸易企业品牌建设问题探析.docVIP

加工贸易企业品牌建设问题探析 摘要：加工贸易一直是我国对外贸易中最主要的贸易方式之一。经过三十余年的发展，加工贸易取得了巨大的发展，但其中存在的问题也日益突出。我国的加工贸易面临着转型升级的机遇和挑战。其中加工贸易企业的品牌建设就是一种有效的途径，也是一个亟待解决的问题。品牌建设是加工贸易企业长久发展的必然选择。本文通过对加工贸易企业品牌建设问题的现状和问题分析，提出了品牌建设的必要性和可能性以及应当采取的措施。 关键词：加工贸易，品牌建设，方法与途径，OBM Abstract: Processing trade in Chinas foreign trade has been one of the ways the most important trade. After 30 years of development, processing trade has achieved great development, but problems also become increasingly prominent. Chinas transformation and upgrading of processing trade is facing opportunities and challenges. Processing trade enterprises, in which t