市场营销本科毕业论文-西宁特殊钢铁股份有限公司物流管理现状及对策分析研究.docVIP

毕业论文 题 目：学 生 姓 名： 学 号： 指 导 教 师： 专 业 年 级： 所在学院和系： 完 成 日 期： 答 辩 日 期： 摘 要 西宁特殊钢铁股份有限公司欲将西宁特钢打造成中国西部资源型百万吨特钢精品基地青海省创业集团有限公司、青海铝厂、兰州炭素有限公司、吉林炭素股份有限公司、包头钢铁设计研究院、吉林铁合金厂 Xining special steel coltd. the logistics management study of the present situation and countermeasures Summary Xining Special Steel Co., Ltd. wishing to Xining in western China hit one million tons Steel Quality Resource Base, and Qinghai Venture Group Co., Ltd., Qinghai Aluminum Plant, Lanzhou Carbon Co., Ltd., Jilin Carbon Co., Ltd., Baotou Iron and Steel Design Research Institute, Jilin Ferroalloy Plant enterprises cooperation, Xining Special Steel Co., Ltd. has developed a national brand marketing strategy. The purpose of this study is to Xining Special Steel Co., Ltd. through the analysis of the status of logistics management, assessment, Xining Special Steel Co., Ltd. is a logistics management for the current situation, Xining Special Steel Co., Ltd. of the national brand marketing in the strategy, the production, storage, transportation and sale of the logistics process should pay attention to. For enterprises to reduce production costs, increase productivity and profits to provide some help. In this paper, application of marketing and logistics management theories, Xining Special Steel Co., Ltd. through the existing logistics management analysis to identify the shortcomings of them, and accurate analysis of the logistics management of the problem, then work out Xining Special Steel line logistics management to improve the competitiveness of products in the market. Keywords： Xining Special Steel， logistics management， steel logistics 目录 摘 要 I Summary II 目录 III 1.绪论 1 1.1 研究的背景 1 1.2 研究的意义 2 1.3 国内外研究动态 2 1.3.1 国外研究动态 2 1.3.2 国内研究动态 2 1.4 相关概念的界定 3 1.4.1 物流管理的定义 3 1.4.2 供应链管理的定义 4 1.4.3 钢铁物流的定义 4 2.西宁特钢物流管理的现状分析 6 2.1 西宁特殊钢铁股份有限公司概况 6 2.2 西宁特钢物流管