Study of.doc

Study of old market, new market and supermarket from the angle of customers Group Number: 12 Group Members: 1. Chan Shing Fat, Jimmy 2002046981 2. Kwok Chi Kong, Jimmy 2002114075 3. Lam Sau Ping, Angel 2002284428 Introduction P. 3 Background information of the three markets Old market - History and development P. 4 - Facilities P. 5 - Distribution P. 6 - Target customers P. 6 - Existing value P. 7 - Prospects P.7 New market - History and development P. 8-9 - Facilities and Distribution P.10-16 - Target customers P. 16 - Existing value P. 17-18 - Prospects P. 18 Supermarket - History and development P. 19-21 - Facilities and services P. 22-24 - Products sold P.24-25 - Distribution P.26 - Target customers P.26-27 - The existing value P. 27 - Prospects P. 27 Comparison of the three markets P. 28-31 Role of customers in the competition between the three markets P. 32-33 Stall owners’ prediction of their own future P. 34 Learning reflections on doing the project P. 34-38 Conclusion