市场营销毕业论文-浅析沈阳三好在线传媒有限公司的营销策略.doc

摘 要 伴随着21世纪的来临，以Internet为核心的现代网络技术和通信技术已经得到了飞速的发展和广泛应用，世界经济向全球化和信息化发展成为新世纪鲜明的特征和趋势。中小型企业运用网络推广工具，提高自身的知名度是发展的当务之急。 本文从沈阳三好在线传媒有限公司的成立入手,指出市场细分战略的必要性,进而提出实施建议。通过对书生商友这款网络推广工具在swot分析，从策略营销的产品、价格、渠道、促销、服务等方面对沈阳三好在线传媒有限公司作初步探讨。 本文通过对沈阳三好在线传媒有限公司现状的概括，总结出书生商友在营销的过程中的，存在着品牌知名度不算太高、新产品研发速度慢、定价策略不合理、广告宣传不到位、营业推广力度不够、人员素质不高、管理制度不够完善等问题。并针对这些不足之处提出产品定价要合理、提高产品的知名度、加大广告宣传及营业推广的力度、注重销售人员的素质和改善公司的管理制度等相关建议。以上问题对公司的发展有着非常深刻的现实及长远发展意义。本文将在以下的内容中，对以上的问题进行详细的论述。 关键词：网络营销；书生商友；营销策略 Abstract Along with the advent of the 21st century, the Internet as the core of modern network technology and communication technology has been rapid development and wide application of the distinctive characteristics and trends of the new century, the world economy to the development of globalization and information. Small and medium-sized businesses can use the network marketing tool is a development imperative to raise its own profile. Starting from the establishment of Shenyang to Miyoshi Online Media Limited, pointed out the need for market segmentation strategy, and then proposed the implementation of recommendations. Scholar Friends of this network marketing tool in the swot analysis, strategic marketing, product, price, channel, promotion, services, Shenyang Miyoshi Online Media Limited makes a preliminary study. In this paper, the broad the Shenyang Miyoshi Online Media Limited status quo, summed up the scholar of the Friends of the marketing process, there are not too high brand awareness, new product development slow, irrational pricing strategies, advertising is not in place. inadequate sales promotion, quality of personnel management system is not perfect. And product pricing should be reasonable, these deficiencies and improve product visibility, increase advertising and sales promotion efforts, focusing on the quality of sales staff and improve the companys management system and other relevant recommendations. The above problems of the companys development has a ver