毕业设计（论文）-中国家用汽车市场现状及营销对策.docVIP

本科毕业设计(论文) 设计(论文)题目:  中国家用汽车市场现状及营销对策 摘要 当今社会，汽车工业已经成为了国民经济的领军人物。 最近，国家为了激活汽车工业先后出台了各项有利政策，国内外汽车厂商在这种形势下再一次聚焦中国市场，围绕各种利好政策展开了新一轮的汽车竞赛。 本人基于对汽车行业的浓厚兴趣，经过各方面的调查研究论证，围绕“分析问题-发现问题-解决问题” 这一思路对中国家用汽车市场的现状及营销对策作了较为深刻的研究和论证，期间着重对当前汽车厂商营销环境及营销中存在的问题作了重点剖析，最后针对性的提出了具体的营销对策。 关键词：中国家用汽车；汽车营销环境；汽车营销对策 Chinas Domestic Car Market Situation And Marketing Strategy ABSTRACT Todays society, the automobile industry has become a leader of the national economy. Recently, In order to activate the national automotive industry has introduced various favorable policies, domestic and foreign automobile manufacturers in this situation once again focused the Chinese market, focusing on a variety of positive policies for a new round of car race. I based on the strong interest in the automotive industry, after all aspects of research argues that the focus on analysis of the problem - found the problem - to solve the problem, the idea of Chinas domestic auto market and the marketing strategy of the current situation made the more profound research and demonstration, focus during the current marketing environment for automotive manufacturers and marketing issues that exist in the focus of analysis, and finally focus on a specific marketing strategy. Keywords：Chinas Domestic Car；Automotive Marketing Environment； Automotive Marketing Strategies 目录 一、导论………………………………………………………………………………………………………….1 二、中国家用汽车市场现状及发展概况……………………………………………………………………….1 (一)中国汽车市场现状…………………………………………………………………………………..1 (二)中国家用汽车市场现状分析…………………………………………………………………………3 1.消费者对汽车的购买欲望现状………………………………………………………………………3 2.消费者对汽车的购买能力现状?………………………………………………… ………………….3 3.消费者消费汽车的相关环境现状……………………………………………………………………3 三、中国家用汽车市场营销环境分析………………………………………………………………………….3 (一)中国家用汽车市场机会分析……………………………………………………………………….3 （二）中国家用汽车市场威胁分析……………………………………………………………………….4 四、中国家用汽车市场营销中存在问题分析………………………………………………………………….4 五、中国家用汽车市场营销对策……………………………………………………………………………….5 （一）价格策略…………………………………………………………………………………………….5 （二）产品定位………………………………………………………………………………