某房地产公司销售人员薪酬体系设计毕业论文.docVIP

摘 要 中国经济的快速发展，国民收入和人民生活水平逐渐提高，民众的购买力也逐步提升，住房的刚性需求旺盛，再加之投资和投机需求，房地产市场的持续繁荣就不难解释了。但是每个行业都有自己的发展规律，房地产市场也不例外，根据房地产周期理论，房地产行业每十年就会面临一次调整。这就要求房企的市场销售能力在行业中具有竞争力，这样才能适应房地产业的高潮与低谷。要具备强竞争力的市场销售能力，建立健全销售人员的薪酬体系就变得十分重要。本文意在通过研究无锡融创房地产公司现有的销售人员薪酬状况，并找出其中的问题加以探讨，然后设计出一套新的销售人员薪酬体系，借此探讨销售型房地产企业如何增强核心竞争力和留住人才，以促进融创保持行业领先优势，持续发展。 本文根据现有的薪酬体系理论研究成果，并对比无锡融创销售人员薪酬体系的实际状况，利用问题导向的方法找出问题，并运用本科阶段学习的现代心理学、组织行为学、薪酬福利管理、人力资源战略与规划等理论对无锡融创存在的问题加以剖析，并结合无锡市房地产行业的整体薪酬水平数据，对无锡融创房地产公司的销售业务薪酬体系进行再设计，使其具有行业竞争力的薪酬水平。 关键词：房地产；销售人员；薪酬体系 ABSTRACT Chinas rapid economic development, national income and living standards gradually improved, peoples purchasing power has gradually improved the rigidity of housing demand, coupled with investment and speculative demand, the real estate market continued to thrive, it is not difficult to explain. But every industry has its own law of development, the real estate market is no exception, according to the real estate cycle theory, the real estate industry would face an adjustment every ten years. This requires the ability to market housing prices are competitive in the industry, so as to adapt to the real estate industry highs and lows. To have a strong market competitive ability, establish and improve the sales staff salary system becomes very important. This article is intended to create through research Rongchuang real estate company in Wuxi of the existing state sales, and find out the problems to be explored, and then design a new sales compensation system, to explore how to enhance the sales-based real estate company core competitiveness and retain qualified personnel, to promote financial innovation to maintain industry leadership and sustainable development. Based on the existing pay system theory research, and compare salaries of Wuxi Rongchuang, the actual sales situation, the use of problem-oriented approach to identify problems, combined with Wuxi City overall pay levels in the real estate industry data, financial record real estate company in Wuxi s