中山大学吴柏林教授 研究生课程“营销管理”绝密资料_CH12.pptVIP

Exploring Marketing ResearchWilliam G. Zikmund Chapter 12: Test Marketing Test Marketing Test Marketing An experimental procedure that provides an opportunity to test a new product or a new marketing plan under realistic market conditions to measure sales or profit potential. Functons of Test Marketing A Lengthy and Costly Procedure Popular Test Markets Pittsfield, Massachusetts Charlotte, North Carolina Columbus, Ohio Little Rock, Arkansas Evansville, Indiana Cedar Rapids, Iowa Eau Claire,Wisconsin Wichita, Kansas Tulsa, Oklahoma Omaha, Nebraska Grand Junction. Colorado Wichita Fa