我国大学毕业生创业失败的原因调查与对策研究---基于四川大学最近十年的实例分析.docVIP

我国本科毕业生创业失败的 原因调查与对策研究 ———基于四川大学最近十年的实例分析 课题组成员： 指导教师： 摘 要 本文以四川大学10年来本科毕业生创业失败的实例调查为基础，通过对比在职进修学员的创业成功实例，总结归纳出决定本科毕业生创业成败的五大因素。在此基础上，作者进一步分析认定：缺乏创业企划技能是导致本科毕业生创业失败的主因，其负面作用远胜于一般认为的缺乏创业经验。据此，本文提出了我国大学毕业生应当普遍地接受以全面提升创业能力为主要目标的创业企划教育的观点, 并借鉴四川大学已经开展的创业教育经验，设计出针对大学本科生的创业企划教育目标、内容和步骤。具体而言，创业企划教育应该涵盖从IDEA到IPO全程的策划技能，主要包括1.市场营销技能；2.运作管理技能；3.创业融资技能和4.企业组织技能。为此，我们还设计出了“四步走”的创业企划教育模式：首先是课堂讲授，其次是课外策划，第三是市场测试，最后是调整完善，以帮助大学本科生提升创业和创造就业岗位的能力。 关键词：本科毕业生就业 本科毕业生创业 创业企划教育 四川大学 THE CAUSES BEHIND AND COUNTERMEASURE FOR UNIVERSITY GRADUATES?START-UP FAILURES IN CHINA ----- A CASE STUDY ON SICHUAN UNIVERSITY Authors: Zhou lin, Chen chao, Shuai Lin, Qiu Xibin Supervisor: Zhu Xinmin SUMMARY Based on the investigation of start-up failures by A University’s graduates last decade, authors identify five main causes behind. Comparing with successful start-ups achieved by those business people receiving in-service entrepreneurial training at A University, we attribute their success to five critical factors and come to the conclusion that entrepreneurial expertise, while more important than practical experiences, can account for the start-up failures by A University’s graduates last decade. Therefore, we argue that Chinese universities are supposed offer undergraduates entrepreneurial planning courses, i.e. skills and expertise ranging from IDEA to IPO, namely marketing skills, operating skills, financing skills and organizing skills. Furthermore, we design a four-step mode for entrepreneurial planning education, i.e. class instruction, group planning, market testing and finally business plan perfecting, so as to enrich students’ skills and expertise as well as create job opportunities for themselves. Key words: employment of bachelor holders, graduate entrepreneurship, entrepreneurial planning education, Sichuan University 目 录 一、引 言 4 二、四川大学本科毕业生创业失败的原因调查 7 1．调查方法 7 2．调查结果 9 3. 创业失败的原因分类 12 4. 创业失败的深层原因分析 16 三、四川大学在职进修生创业成功的原因调查 18 1．主要的成功实例 18 2．共有的成功因素