连锁企业的物流配送模式研究-学士学位论文.docVIP

浅析连锁企业的物流配送模式 摘 要 随着我国经济持续快速的发展和人民生活水平的不断提高，我国的连锁经营也正以惊人的速度迅猛的发展。连锁经营是我国零售业的一次重大革命，它作为一种现代化的商业模式和组织形式，在我国具有极强的生命力和广阔的发展前景。然而伴随着我国加入WTO和全球一体化程度的加快，国外的一些大型连锁企业如沃尔玛、家乐福等纷纷进入我国，给国内的连锁企业带来了很大的冲击。目前，我国连锁经营企业的物流配送体系建设仍然处于初级阶段，现行的配送方式相对落后，已成为我国连锁业发展的“瓶颈”。提高连锁企业的经营效益，降低连锁经营企业物流配送的成本，是我国连锁经营企业发展中亟待解决的重要问题。 配送水平已成为衡量一个连锁企业的管理现代化水平的关键标准，配送模式的选择直接关系到连锁零售企业的配送水平，选用何种配送模式对连锁企业来说是一个至关重要的问题，更是一个战略上的问题，它对连锁企业的健康发展起到很重要的作用。因此本文在连锁经营及物流配送的相关理论基础上来研究探讨我国连锁企业配送模式的选择方法。首先，本文从连锁经营企业的发展入手，介绍了连锁经营及配送的概念、特点，并对国内外连锁企业配送的发展现状作了分析。其次，分析了我国现有几种典型的连锁企业物流配送模式，指出了我国连锁企业物流配送模式的发展趋势。最后，本文叙述了我国连锁企业物流配送存在的一些问题以及针对这些问题所采取的一些措施来促进我国连锁企业物流配送的发展。 关键词：连锁企业，配送模式，问题，对策 The analysis of chain’s logistics distribution model Abstract With the fast developing of Chinas economics and the improvement of peoples living standards, Chinas chain stores are also developing at an alarming rate. chain is a major revolution in Chinas retail, as a modern business models and organizational forms, it has a strong vitality and broad prospects for development in china. A number of large foreign chains such as Wal-Mart, Carrefour have entered China, it have a great impact on Domestic chain.At present, the Logistics and distribution system of Chain operator in China is still in its infancy,the current distribution mode is relatively backward, it has become the bottleneck of Chinas chian.To improve the operational effectiveness of the chain and reduce the cost of logistics distribution are to be settled urgently. The level of logistics distribution has become the key standards to measure the level of modernization of the management in chian, The choice of distribution model is directly related to the level of logistics distribution,it is very important for Chain operator to choose the mode of logistics distribution, it is also a strategic issue, It has played a very important role On the healthy development of chain enterprises.Therefore, this article study the selection method of logistics distribution based on the theory of C