[新科学家].NewScientist(2009-01-03).pdfVIP

New Science Publications Editorial– Editor-in-Chief Jeremy Webb Editor Roger Highfield Associate Editors Liz Else, Stephanie Pain News Editor Shaoni Bhattacharya Editors Helen Knight, Celeste Biever, Richard Fisher, Sumit Paul-Choudhury, Priya Shetty Tel +44 (0) 20 7611 1206 Fax +44 (0) 20 7611 1250 Reporters What friends are for LONDON Andy Coghlan, Paul Marks, Linda Geddes, David Shiga news@ We are innately social animals and we can use that to our advantage BOSTON US Bureau Chief Ivan Semeniuk SAN FRANCISCO Bureau Chief Peter Aldhous peter.aldhous@ IF YOU made a New Year’s resolution and are idea is to “seed” health messages in small Jim Giles jim.giles@ already having trouble sticking to it, don’t be groups of peers, in expectation that the TORONTO Alison Motluk BRUSSELS Debora MacKenzie too hard on yourself. It is not just a question information will then cascade through the MELBOURNE of self will. Recent research shows that our network. What is also clear is that many medical Australasian Editor Rachel Nowak rnowak@.au behaviours and habits are more strongly treatments look a lot more cost-effective when Features Editors Ben Crystall, influenced by friends and relatives