旅游与服务市场_奇幻，感觉，有趣【外文翻译】.docVIP

标题：Tourism and hospitality marketing: fantasy, feeling and fun 原文：Experiential marketing has become a cornerstone of many recent advances in areas such as retailing, branding and events marketing, but with attempting to sell an experience of a place through relating it to the lifestyle constructs of consumers. For many years we have discussed the characteristics of tourism and hospitality products, which suggest that marketing within the sectors is different to many other industries, as purchase decisions are made on the basis of projected and perceived images, rather than prior experience. Ho