电子商务环境下双渠道供应链价格竞争与协调机制研究综述.pdfVIP

电子商务环境下双渠道供应链价格竞争与协调机制研究综述 李书娟 张子刚 430074 在梳理相关文献总结前人工作的基础上, 综述国内外该领域 的渠道冲突和协调机制研究从价格竞 争和协调机制两方面进行探讨, 归纳价格竞争的研究模型和方法, 并比较已有的协调策略; 最后, 对该领域相关研 究进行总结分析, 探讨未来研究的方向, 以期为后续研究奠定基础 双渠道 价格竞争 电子商务 渠道冲突 F49 Review on Pricing Competition and Coordination in Dualchannel Supply Chain under the Ecommerce En vironment L i Shujuan Zhan Z i an School ofM ana em ent, Huazhon University of Science and T echnolo y, Wuhan 430074 AbstractB ased on the study of related literature and the summ ary of previous work, th is paper analyzes the prob lem of channel con flict and coordination in dualchannel supply chain underEcomm erce environm ent, sums up them odels and methods of price com peti tion, and com pares the ex istin coordination strate ies. A t last, researches in th is dom ain are summ arized and the direction of further study is d iscussed to lay a solid foundation for further study. Keywordsdualchannel price com petition Ecomm erce channel conflict ; 1 , 20 90, Levis 21, , , Lev i s [ 2] ( HPIBMN IKE Levi s, ), , ( IBM H P) , ; , , [ 1] , , , , , , ; , [ 3- 5] , , 1: , ,