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When we sit down to develop a new BMW.
We think about for a long time first ,a very long time .
A lot of questions need to be answered.
Most important question is who is this car for.
Obviously for someone who likes to travel, for someone who likes to play golf, or may be surfing.
Anyway someone who needs a lot of equipments .
What’s else, well shopping bag for example or a painting from a art gallery, a sedan is not roomy enough.
A station wagon could be the best solution .
Now that had too much utility character .
Maybe we can build it higher .
It’s just more impressive.
Great!
A combination of better view and higher seating .
Uh!
But when someone wants to take corporate client to lunch ,then even getting in the car would prove to be a climbing act.
Ok!
Back to a lower position again .
How about a semi command-seating-position .
Then allows us easy entry and good visibility .
But no way do the BMW driver want to feel like bus driver .
And what about the passengers in the back ?
Where would they put their legs.
Uh!
So I am immediately reminded of , exactly ,the difference between economy and first class.
But how to transfer that feeling to a car .
Maybe the car can be simply lengthened ,and an adjustable back seat, more leg room or more trunk room, either way you want.
And what about panorama roof immediately lead inbosom a new interior feeling,premier comfort ,everything feels good, just like first class.
Additional, a coupe like shape adds first class elegance to be exterior, without limiting head room.
Of course!
Now everyone should be happy and satisfied.
But wait, a colleague just had a good idea.
What if something had to be put away quickly in the storage area .
It’s cold out and get read unpleasant in the car.
Do I have to open the huge trunk just for a couple of bags.
A small storage compartment within the bigger one would just be the right thing, wouldn’t it.
Ingenious! Open the small storage compartment stash the back and it is st
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