了解市场与营销关系.docVIP

In marketing, priority among priorities is to first understand the market, the market is the root of all. 1 市场是什么用一种通俗的话来说：市场就是一个交易的场所，这里有需求有供给。古有：日中为市，致天下之民，聚天下之货，交易而退，各得其所。所以市场是具有无穷潜力的。是营销的栖息之地。 1 what the market is a popular words: market is a trading place, here is the demand supply. There are ancient: do business during daytime, to people all over the world, together the worlds goods, trading down, play their proper role. So the market is with infinite potential. Marketing is the habitat. 2 营销的本质是满足顾客需求。所以进一步阐诉就是需要了解顾客需求或者创造顾客需求，其中创造显然是具有难度的，但是其中的机遇也是非比寻常的。 2 the essence of marketing is to meet the needs of customers. So further tells is the need to understand customer needs and create customer demand, which creates is obviously difficult, but the opportunity is extraordinary. 需要营销的是产品和服务，这些都是可以满足消费者欲望的。消费者的欲望就是我们最需要注意的。顾客才是决定一个企业本质的关键。 Requires marketing products and services, all of these can meet consumer desire. The desire of the consumer is our most in need of attention. The customer is the key to determining a enterprise essence. 3 我们先来了解顾客的价值的四大方面：1.产品价值2.服务价值3.人员价值4.形象价值。这些都是顾客提供的，我们只有不断的了解这些，企业才能不断长足发展。 3 we first come to find four aspects of customer value: 1 product value 2 service value 3 value 4 value of the image. These are provided by the customer, we can only continue to understand these, / enterprises can continue to progress. 产品价值：做出让顾客满意的产品 Product value: to make customer satisfaction products 服务价值：透过服务质量的提高，让顾客更为忠诚。 Service Value: through the improvement of quality of service, customer loyalty. 人员价值：如果用网游来形容的话，顾客是npc。人员是玩家，人员不停的在顾客接取任务，从而达到一个新的高度，以公司作为平台。不断提升自己。 Staff: if the value with online games to describe it, customer is npc. Personnel is the game player, / keep staff in customer access task, so as to achieve a new height, to the company as a platform. Constantly improve your. 形象价值：只有不断积累用户口碑，才能让公司不断进步。形象是在口碑中建立。 The value of the image: only by accumulating the user reputation, to make continuous progress. The image is based on reputat