自动售货机项目创业计划书报告.doc

目 录 第一章 执行总述····························································3 第二章 项目分析····························································5 项目背景····························································5 项目可行性分析······················································6 第三章 产品或服务介绍······················································8 产品定义····························································8 公司主要服务介绍····················································8 服务特点····························································9 第四章 市场分析···························································12 市场描述····························································12 目标市场分析························································13 预期前期市场份额····················································15 对市场份额和销售量增长的估计········································15 第五章 竞争分析····························································18 市场定位····························································18 行业竞争分析························································20 与竞争对手的优劣势分析··············································21 SWOT 市场竞争分析···················································23 第六章 公司战略····························································24 公司发展目标························································24 总体战略····························································24 发展战略····························································26 第七章 营销策略····························································27 品牌策略·····························································27 价格策略····························································29 促销策略····························································31 广告策略····························································32 第八章 财务分析····························································33 财务说明····························································33 初期资本结构·············································