新视野视听说2 Unit 4 Speaking_out【荐】.pptVIP

Who pays? Expressing doubt; explaining contradictory adj. 矛盾的 (without agreement; conflicting) e.g. The suspect’s words are contradictory. Laura: Hey! Bob: Hey, look! This is a cool TV commercial, “Things go better with Coke!” Laura: I think the Pepsi commercial is just as attractive: “The choice of a new generation!” Bob: Yeah, but (1)______________________________ ________________. Laura: That’s quite true. They both (2)____________ _______________________________, but neither gains. Bob: I’m afraid the extra costs of advertising will be passed on to the consumers. Script (To be continued) the competitors are just canceling out each other’s efforts spend piles of money to increase their market shares Laura: I hear that the advertising produces a good image of a product, and that leads to consumer brand loyalty. Bob: What do you mean by consumer brand loyalty? Laura: It means (3)__________________________ _______ and keep buying it. Also, they’re willing to pay more. Bob: It seems contradictory. In other words, (4)_____ ____________________________, but more advertising means higher costs to the consumers. In the end the winner is of course the company. Laura: That’s true! (Continued) consumers are loyal to a certain product more sales mean lower production costs Beware of ads! Toshiba 东芝（日本电器品牌） Peter: Mind if I switch channels? (1)___________________ ___________. Jane: How can you say that? Watch: “Take Toshiba, take the world.” Fantastic! There’s a product you can depend on. A powerful product. Peter: If I were you, (2)____________________________. Jane: Now, look at this McDonald’s commercial! Aren’t those little kids cute? Oh, and there’s such a warm family feeling. Script (To be continued) Those TV commercials are killing me I wouldn’t t