10年英语二真题及答案.docVIP

2010全国硕士研究生考试英语二真题及答案 2010年01月13日 16:29　　来源：跨考教育 ????Txet3????????over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These habits have helped companies earn billions of dollars when customers eat snacks, apply lotions and wipe counters almost without thinking, often in response to a carefully designed set of daily cues.牋牋牋牋揟here are fundamental public health problems, like hand washing with soap, that remain killers only because we can抰 figure out how to change people抯 habits,?Dr. Curtis said. 揥e wanted to learn from private industry how to create new behaviors that happen automatically.?牋牋牋牋The companies that Dr. Curtis turned to ?Procter Gamble, Colgate-Palmolive and Unilever ?had invested hundreds of millions of dollars finding the subtle cues in consumers?lives that corporations could use to introduce new routines.牋牋牋牋If you look hard enough, you抣l find that many of the products we use every day ?chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, antiperspirants, colognes, teeth whiteners, fabric softeners, vitamins ?are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of canny advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands.牋牋牋牋A few decades ago, many people didn?t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs,and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals,slipped in between hair brushing and putting on mak