《高三第五单元课件.ppt》.pptVIP

* 1. Just do it. 2. Feel the new space. 3. Obey your thirst. 4. Ask for more. 5. Good to the last drop. 6. Let’s make things better . Skimming: 2. Who did the UN select to represent the UN and make its programmes known to the public? 1. Where can we find ads? On TV and over the radio, on Internet and in newspapers, and on posters. Ronaldo, Tetsuya Komuro and other famous people What’s your opinion on ads? Read Para12 and try to find the main idea for each Para. Reading: Ads are found almost everywhere. People react to advertisements in different ways. Para1: Para2: People react to advertisements in different ways. some people: others: defenders of ads: critics: useful and entertaining annoying make informed choices accuse… of… to Introduce a brand name to potential customers Influence the choices customers make the principle of advertising Para3: How do the advertisers get their message across? spend large amounts of money appeal to their emotions sell what money cannot buy Read Para 4-7 What are the advantages and disadvantages of ads? Disadvantage of bad ads Advantage of good ads increase product sales reduce prices help consumers choose among all the available products introduce new products allow customers to compare prices and quality improve society mislead consumers in illegal way How could advertising reduce the price of products? Advertising increases product sales. Since an increase in sales means an increase in production, the price may be reduced. What does an ad usually include? the feature, functions and costs Why do you think many organisations often name well-known persons as their spokesman or spokeswoman? Let’s first appreciate a piece of ad Why do you think many organisations often name well-known persons as their spokesman or spokeswoman? People like to follow stars, so it’s easier for organizations to spread knowledge, change attitudes and improve society. How can we spot bad ads? First of all, we should always ___ ___ ___ __ for “__