The … Innovation 24Tom PetersJoinville BRAZIL19 June 2009.ppt

The … Innovation 24 Tom Peters/Joinville BRAZIL/19 June 2009 Innovation 24 **XFX/Cross-functional excellence (physical, lunch, project structure, transparency, “emergent leadership,” “facebook,” etc) **Prototype mania (“action bias,” “serious play,” “most tries wins,” “execution is strategy”) **Portfolio management (Score every project) **Celebrate failures (“most mistakes wins,” “Fail. Forward. Fast.”, mining pissed off customers) **Decentralization (“attitude,” budgetary control/30% to 80%, accountability, “spontaneous discovery process”) **Centralization (once in a blue moon—“culture change”/HP-Fiorina; “Centers of Excellence”-GSK) **Targeted-small acquisitions (need a strong retention process) **Alternate structures (“Skunkworks,” 1% “play money,” “parallel universe,” internal “venture funds,” partnership with lead vendors-customers, “adhocracy” in general) Innovation 24 **Weed the portfolio (Wave “bye-bye” to old friends, mastering “organizational forgetting”) **Acknowledge-revel in the mess (logic behind “try it” culture, champion inefficiency) **Fight for simplicity, war on complexity (Drucker: “90% of what we call ‘management, consists …”) **“We are what we eat”/ “hang out factor” (lead customers, vendors, board, consultants, diversity per se, mentor “freaks,” “crowdsourcing”—carefully managed!) **RD equal all functions (e.g. systems innovation = new product innovation) **100% innovators (“What do you think?”, “culture” of respect, HR’s lead role) **Practice “nudgery” (bigger cart, +50% purchases) **“Gandhi’s rule” (“You must be the change you wish to see in the world,” “timid begets timid”) Innovation 24 **Diverse “team at the top”! **“Enthusiasm ‘machine’” (“I am a dispenser of enthusiasm,” extreme language-“insanely great”) **Passion for “cool” (“design mindfulne