Why Are We HereTom Peters spbt Toronto 06.17.2002.ppt

Why Are We Here?Tom Peters/ spbt/ Toronto/ 06.17.2002 Q: Why are we here?A/TP: I am increasingly unclear. All Slides Available at …Note: Lavender text in this file is a link. Brown. Nardelli’s goal ($50B to $100B by 2005): “… move Home Depot beyond selling ‘goods’ to selling ‘home services.’ … He wants to capture home improvement dollars wherever and however they are spent.”  E.g.: “house calls” (At-Home Service: $10B by ’05?) … “pros shops” (Pro Set) … “home project management” (Project Management System … “a deeper selling relationship”).Source: USA Today/06.14.2002 One person’s opinion … Sorry, Elliott/spbt … the issue is not the delivery of training. The issue is … training for WHAT! Issue #1:NOT … “How to do what we do better.”IS … “What the hell should we be doing?**I am convinced that both your content and field processes are all screwed up. From: “We are pill peddlers.” To: “We are providers of ‘Integrated, demonstrable health- wellness-enhancing outcomes’ … in partnership with … CMOs, HMOs, state AGs Govs, Patients, docs … of which pills may or may not be a/the central part.” E.g.: Should we … abolish drug co. salesforces? And replace them with … Integrated Marketing Services/ Solutions Teams that (1) focus on outcomes, (2) include “sales,” “marketing,” “drug discovery process teams,” and various outsiders? “No longer are we only an insurance provider. Today, we also offer our customers the products and services that help them achieve their dreams, whether it’s financial security, buying a car, paying for home repairs, or even taking a dream vacation.”—Martin Feinstein, CEO, Farmers Group The Future of Healthcare: Whoops I Golden Age of Patient-centric, Genetics-driven Healthcare Looms! Current status: $1.3T. 30M-70M uninsured. 90K killed and 2M injured p.a. in hospitals. 85% treatments unproven. Cure depends on locale in which treated. 50% prescriptions do not work. 2X docs. 2X hospitals. IS primitive. Accountability measure