Transportation货运务实.pptVIP

MARKETING RESEARCH 货物运输实务 海关通关实务 货物运输保险实务 运输合同纠纷及其解决 货物运输实务：班轮运输 班轮货运单证 托运单 （booking note） 装货联单 (shipping order, S/O) 海运提单 (Bill of Lading, B/L) 装货清单 (loading list) 载货清单 (manifest, M/F) 货物积载图 危险货物清单 过驳清单 (boat note) 货物溢短单 (over landed or short landed cargo list) 货物残损单 (broken damaged cargo list) 提货单 (delivery order, D/O) 租船实务 公路运输 航空货物运输 Freight forwarders: accumulating small shipments into larger lots and then hire a carrier to move them, usually at reduced rates  Air freight forwards Express companies 集装箱运输 进出口主要货运单证 物 流 运 营 实 务 讨论提纲 Five basic modes of transportation Railroads Motor carriers Water carriers Air carriers Pipelines 6 basic service criteria Cost:charges for transportation Frequency: scheduling dependability Capability Time:speed of transit Accessibility:convenience 货运安排 接货装船 卸船交货 租船方式及特点 1. 航次租船 2. 定期租船 3. 包运租船 4. 光船租船 接受 签订租船合同 询盘 报盘 还盘 租船程序 课堂讨论题 运输有哪几种形势？在内陆海运和国际海运方面有什么区别？ 为什么有许多企业现在开始考虑采用物流集团的服务？ 公路运输的特点及方式 自用运输业America: 500,000 v. 汽车货运代理 Door to doorserviceshorter distanceless loss and damagefaster and more reliable 契约运输业 公共运输业 管道运输 管道运输的特点及方式 化学品 气体物品 运输工具不动货物移动 石油成品 原油 铁路运输 铁路运输的特点及方式 运送至卸车 交付 Carry heavy,bulky items.over long distance.lowest cost,reliable delivery 装车 接受 航空运输的特点及方式 CIF Carry valuable, time-sensitive,light weight 速度快/地域广 CF FOB 集装箱运输的特点 装卸快、效率高货运质量高 容易实现多式联运 “门到门”运输 全程运输简单无需重新掏箱、装箱 降低运输成本 定舱单 装箱单 码头收据 设备收据 集装箱提单：1. 确认条款 2. 承诺条款 Steps in Segmentation, Targeting, and Positioning Market Segmentation. Market segmentation is the process of dividing a market into distinct groups of buyers who might require separate products or marketing mixes. All buyers have unique needs and wants. Still it is usually possible in consumer markets to identify relatively homogeneous portions or segments of the total market according to shared preferences, attitudes, or behaviours that distinguish them from the rest of the market. These segm