Nike New Product Marketing.pptVIP

Launch Thank You Simon N. Reynolds Twitter: @simonnreynolds .au H2o Considered (New Product Marketing) Market Need High demand for bottled, filtered and chilled water. Shift towards more environmentally friendly products According to the survey: 89% of the respondents drink bottled water 71% also said that they would reuse water bottles after drinking the purchased water Product attributes influencing purchase decision: Quality, Design and Cost effectiveness One of the world’s most recognisable brandsCaptured markets in 160 countriesAn iconic brand that has set trends in both the spor