我国网络广告创意的现状及对策分析广告学本科毕业论文.docVIP

学 士 学 位 论 文 我国网络广告创意的现状及对策分析 教学学院 新闻与传播学院 届 别 2015届 专 业 广告学 学 号 11150XXXX 姓 名 X X 指导教师 X X 完成日期   作者声明 本毕业论文（设计）是在导师的指导下由本人独立撰写完成的，没有剽窃、抄袭、造假等违反道德、学术规范和其他侵权行为。对本论文（设计）的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。因本毕业论文（设计）引起的法律结果完全由本人承担。 毕业论文（设计）成果归赣南师范学院所有。 特此声明。 作者专业 ： 广告学 作者学号 ： 11150XXXX 作者签名 ： 年 月 日 我国网络广告创意的现状及对策分析 XXXX Analysis of the status quo and?Countermeasures of Chinas online?advertising creative XXXX  摘 要 我国网络广告发展日新月异，引人瞩目，但是也存在着各种各样的问题，创意缺失是阻碍我国网络广告发展最突出的问题。本文浅探了我国网络广告创意的现状及对策分析。文章第一部分介绍了我国网络广告缺乏创意的种种表现，第二部分探讨了造成我国网络广告创意缺失的一些主要原因，第三部分根据前文提出的问题一一提出个人解决对策。本文是在借鉴前人相关领域的研究成果和结合自己身兼网络广告受众和广告人从生活中观察而来的，个人能力限制，致使本文存在许多缺陷，恳请指正。 关键词：网络广告；创意；对策 Abstract The development of Internet advertising in China change rapidly, eye-catching, but there are also a variety of problems, lack of creativity is impeding the network advertisement of Chinas most prominent problems in the development of. In this paper, the analysis of the current situation and Countermeasures of Chinas online advertising creative. The first part introduces the various manifestations of Internet advertising in China lack of creativity, the second part discusses some major causes of Internet advertising in China lack of creativity, according to the third part of the proposed one one Countermeasures in this paper is put forward the personal research results on the basis of previous related fields and is combined with their own online advertising audience and advertisers from to observe life, professional ability is limited, there are many shortcomings. Keywords: Network advertisement; Creativity; Countermeasures  目　录 摘 要·······················································1 关 键 词·······················································1 Abstract·······················································1 Keywords·······················································1 一 、 我国网