贝恩咨询：战略分析工具 分析方法-valuechain1(战略分析管理).pptVIP

valuechain Agenda The Concept Generic Value Chain Common Uses Value Chain Scope When to Use Value Chain Analysis Agenda Value Chain Methodology (1 of 2) Value Chain Methodology (2 of 2) Drawing Activity Boundaries (Candy Co. Example) Value Chain Methodology (1 of 3) Value Chain Methodology (2 of 3) Value Chain Methodology (3 of 3) Agenda Ace Consumer Products Value Chain Methodology Ketchup Value Chain Value Chain Methodology Ace Consumer Products Value Chain Methodology Relative Cost Position - Methodology Cost Variance Ketchup Consolidation Savings *Value Chain bc CHI Copyright? 1998 Bain