贝恩咨询：战略分析工具 分析方法-rosrms2(战略分析管理).pptVIP

rosrms Agenda Agenda ROS/RMS Graph ROS/RMS Components ROS/RMS Relationship Importance of Market Share Agenda Applications Agenda ROS/RMS Steps ROS/RMS Steps Defining the Business Correct Market Share Measure Relevant Competitors - Incorrect Business Definition Relevant Competitors - Correct Business Definition ROS/RMS Steps Calculating Profitability ROS/RMS Steps Calculating Relative Market Share Shared Experience (1 of 2) Shared Experience (2 of 2) ROS/RMS Steps Drawing the Normative Band (1 of 2) Drawing the Normative Band (2 of 2) Normative Band Adjusted Normative Band ROS/RMS Steps Action