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中央广播电视大学2003—2004学年度第一学期“开放本科”期末考试
英语(经)专业经贸英语(上)试题
??? 2004年1月
???
注? 意? 事? 项???
?
??? 一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后,把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。
??? 二、仔细读懂题目的说明,并按题目要求和答题示例答题。答案一定要写在答题纸的指定位置上,写在试卷上的答案无效。
三、用蓝、黑圆珠笔或钢笔答题,使用铅笔答题无效。
?
?
?
Paper I?? Listening Test (15 points)
Information for candidates
?~ There are three parts to the test and you will hear each part twice.
?~ There will be a pause before each part to allow you to look through the questions and other
??? pauses to let you think about your answers.
?~ Write your answers in the spaces indicated in the test paper.
?~ You will have ten minutes at the end of the listening test to transfer your answers to the
??? answer sheet.
Part 1
You are going to hear a dialogue at a meeting where the marketing team discuss how to promotethe new toothpaste. In the chart below, you see the options they discussed on the left. Completethe notes with the advantages and disadvantages of each option. (7 points)
Type of promotion Advantages Disadvantages Stand at a trade fair (1) (2) Television advertisements Advertisements in fashion ? (3) magazines (4) (5) Point-of-sale displays (6) (7) ?
Part 2
Listen to the sales presentation and answer the following questions. (5 points)
8. What company does Graham work for?
9. What model of photocopier is he presenting?
10. What are the three main features of the product?
Part 3
You will hear a short passage. As you listen, mark the following statements True or False
according to the information you have heard. (3 points)
11. The chief duty of every government is to protect people and their property.
12. tn the past, the government raised money by selling coal and other natural products.
13. This passage is about peoples attitudes toward taxes.
Paper 2? Vocabulary and Structure (30 points)
I. Match the words on the !eft with their definitions on the right. (8 points)
1. intranet (a)a small group representing a large group 2. slogan (b)a system that connects together computers
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