p【轿车企业产品开发营销战略】（DOC页）.docVIP

轿车营销战略摘 要关键词：轿车产品略营销战略Abstract In this era of knowledge economy, enterprise innovation is becoming more imperative than any former period. Product innovation has become the lifeline of an automaker. So product strategy has become one of the core contents of an automaker. With Nanjing Fiat Automobile Co., Ltd. as the background, this article adopts the latest marketing strategic theories and methodologies to research into new product development and related marketing strategy, so as to serve as a reference for enterprises to stipulate developmental strategies. Based on available documents and