_中小企业出口产品价格策略选择的经济学分析.doc

毕业设计(论文) 中小企业出口产品价格策略选择的经济学分析 THE ECONOMIC ANALYSIS OF SME’S EXPORT PROUDUCTS PRICE STRATEGY 学生姓名 学 号 学院名称 经济学院 班 级 专业名称 国际经济与贸易 指导教师 摘要 改革开放以来，中小企业在促进我国国际贸易、增加经济以及解决就业问题等方面都发挥着重要的作用。但是当经济全球化已渐渐成为世界潮流，特别是中国加入世界贸易组织以后，中小型出口企业面临着更多的机遇和挑战。在面对这些国际机遇和挑战时，中小企业为了能够生存下来，不得不需要改变一些出口的相关策略，比如说出口产品的价格策略。本文首先对中小企业所遇到的国际背景进行总的概括，然后利用一些与价格策略相关的理论以及文献，对中小企业现阶段的出口产品价格策略进行分析，从而总结出中小企业在出口产品价格策略的制定中所遇到的常见问题，然后通过对影响价格策略形成的一些因素，特别是人民币汇率这个因素进行分析，并且根据这些提出针对性的解决对策和建议，从而可以为我国中小企业在出口价格策略取得一些建设性的策略。 关键词 中小企业；出口产品；价格策略；人民币汇率； Abstract Since the reform and opening, the small and medium-sized enterprises (SMEs) played an important role in promoting our country’s international trade, increasing economic and solving the employment problem. But when the economic globalization has become a world trend gradually, especially after China join in the WTO, the medium and export enterprises are faced with more opportunities and challenges. In the face of these international trouble, the small and medium-sized enterprise have to need to change some of export strategy in order to survive, such as export price of product strategy. Firstly, this paper summarized with the international background of the small and medium-sized enterprise totally. Then use some theory and literature related to the pricing strategy, analyze the export price of strategy small and medium enterprises at this stage, Which summed up the common problems encountered by small and medium-sized enterprises in the formulation of the export prices strategy, And then through the these factors affecting the pricing strategy, especially the RMB exchange rate, According to these factors put forward the targeted countermeasures and recommendations, the small and medium-sized enterprises can achieve some constructive strategies in the export pricing strategy. Key words Small and Medium—sized Enterprises(SMEs) Export product the RMB exchange rate price of strategy目 录 1 绪论 1 1.1 研究背景 1 1.2 研究的主要问题和意义 1 1.2.1 研究的主要问