ResearChina中国研究所课件.pptVIP

ResearChina 中 国 研 究 所 Dr Ya Cai Director Unilever Research China ya.cai@ Best Practice: Co-funded Corporate-Government RD centers AmCham Shanghai Science and Technology Committee Event - Home Personal Care and Foods - Sales $48.3 billion - 70th (Fortune 2004) - 400 brands - 150 countries 和路雪 Unilever (联合利华) Unilever Global RD Network - RD is an integrated part of Global Business - Annual budget - 2.5% of NPS, totaling $1.25 billion (2004) - 6,500 staff - 6 Global RD Labs (UK x2, USA, NL, India, China) - Global / Regional Technology Centres (category based) - Local Product Development Centres (category based) Local Development Regional Technology Centre Global Technology Centre Time - Years 8 3 2 1 6 4 5 7 RD Roles and Business Impact Global R D Laboratories - New Materials - New Processing - New Products - Formulations - Packaging - Adaption - Launch Business Impact Small Medium Large Unilever in China 1923 - Soap factory in Shanghai 1986 - Returned 1st JV 1996 - 14 JVs 1999 - 3 Acquisitions 2001 - 4 Business units, 100% owned 2005 - Reorganised 3 Stages of RD Evolution in China Stage 1 - Basic formulation skills - Support manufacturing Stage 2 - Product Development - Gain competitiveness Stage 3 - RD Capabilities - Drive new business opportunities - One of the largest consumer markets - Economy is growing fast - Market size is enlarging rapidly - Purchasing power is rising - 2nd largest economy by 2015 We Must Succeed in China Bigger Volume Higher Margin Brand differentiated Product differentiated Benefit differentiated Technology differentiated We Must Grow Faster Outstanding Branding Breakthrough Innovation + = Fast Sustainable Growth Successful Business Model in China 700 Multinational Companies Have Set up RD in China An Incomplete List of Multinational Companies ABB, Accenture, Ajinomoto, Amway, Alcatel, AVL List GmbH, BASF, BEA Systems, Bearingpoint Inc, Calsonic Kansei, Cisco, Coca-cole, Danone, Degussa