新休假制度下假日旅游市场发展的研究.pdf

旅游者消费行为进行了分析，客观阐述了新休假制度给假日旅游市场所带来的有 利及不利影响，并对新休假制度下的旅游业的发展思路进行了探索。 关键词：休假制度、黄金周、假日旅游、可持续发展、对策 Abstract Our had to outa workin 995，till carry five—day May，1 countrybegan new 999StateCouncilintroducedleave that，it September，1 system．Afterproduced which thefirst“Golden National tourismboom Week”duringDay．Holiday swept acrossthe was forall and emerged countryunexpectedcircles．Holidayeconomy itisall economic in China．According developedrapidly．Nowimportant growthpoint numberof overthe tothe 7 ofNationalin1999，the statistics，duringdays Day trips from 28million andtherewere14．1billiontotalrevenues reached country passengers inChina tourism．After8 Festivalin2007，thetotalnumberoftourists years，Spring evenreached92．2millionandtherewere43．8billionrevenuesfromtourism．From the statisticaldata，itwasnotdifficulttosee Economy’’ rapidlyrising that‘‘Holiday not domesticdemandandstimulated also a brought onlyexpanded consumption，but newrevolutiononthe ofeconomic concept development． 、矾ththe